From Shanghai Struggles to Textured Hair Empowerment: The Journey of 4ever Curly

Embracing my natural curls

Before boarding my flight to live in Shanghai for a semester, I had packed a suitcase FULL of natural hair care products. I knew that I wouldn’t be able to find any conditioners or creams for my type 4 hair in Shanghai, my new home for 4 months. I understood that, in China, my hair was an oddity and often got stares, so I wished to give the people something nice to look at and take good care of my fro. But despite my planning, I ran out of product and spent my last month in Shanghai with dry, unmanageable hair. I wore a hat every day and felt self-conscious of my curls and coils that I usually wore with pride.

This experience inspired me to curate 4ever Curly, a zero waste hair care brand for textured hair. Whether you were eco-conscious or a wanderlusting traveler, I hoped to support others on their natural hair journey wherever they were in the world. With compact shampoo and conditioner bars for curly, kinky hair, you would never be without the best hair care to keep your coils.

Although my time in Shanghai was challenging, it fueled my determination to make a difference in the world of natural hair care. I hope to return to this passion project one day, expanding 4ever Curly’s reach and providing accessible, sustainable hair care options for everyone. With the lessons learned from my own struggles, I aspire to create a brand with others passionate about natural hair care that celebrates and embraces diverse hair textures, empowering individuals to feel confident and beautiful in their natural state, no matter where their journey takes them.

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